Tour: Futurestore - Ortley Beach (Seaside Heights), New Jersey

The Ortley Beach Futurestore opened in the late 80's as part of A&P's Proud New Feeling campaign. This was the second generation of futurestores... the first being the glass fronts, which were more common in the Carolinas.
This location has since become one of the 76 locations that Acme purchased at A&P's second bankruptcy in 2015. They bought it in almost terrible condition, and almost rebuilt the store from the ground up:
Acme's shore locations almost all look like this. Beach Haven and Sea Isle were new construction to replace older 50's and 33M models.

Look at the A&P after Superstorm Sandy. New cart corrals, shopping carts, and decor (Fresh 2.0-after "effect" I'll call it) were added. No new A&P Fresh sign.

Simple Fresh 2.0 panels on the wall with Fresh 1.0 colors.

This store is a select group to have the 3-sided Fresh aisle markers. Most got the one-sided panels that run parallel to the aisles.

Customer Service with the offices above.

Full-service pharmacy.

Meat and Seafood along the back wall. All new flooring here, too.

While you can't see it here, the store tops out at 18 aisles... pretty hefty for a store built in the 80's! Acme and many other chains were still building small A-frames and galvanized-metal facades.

While this store did get mostly new fixtures, the freezer cases were the ones that stayed.

A grand look at the A&P.

A&P of Seaside Heights

5 Ortley Plaza
Ortley Beach, NJ